AIB’s latest commercial for their sponsorship of the GAA Club Championships has gone to air. The spot, entitled ‘Toughest of Them All’, for Rothco, was directed by Brian Williams. ‘Toughest’ features Colm ‘Gooch’ Cooper, the Kerry, Munster and Dr. Crokes football legend. Cooper shares the recurring nightmare about the club trophy, which has eluded him and his club. The spot is the first in a campaign featuring two other GAA stars, breaking over coming weeks.