Lorcan Finnegan directed Lucozade’s latest spot, which aired on TV this weekend. The film is a continuation of the campaign featuring the Lucozade guy, Dan, as he travels around Ireland, effortlessly nailing whatever he turns his hand to.
The ad, from agency DDFH&B, was shot over 2 days, at 11 sets/locations. From deep-sea diving pugs, to fungi snuggling Dan, to seaweed monsters in Enniskerry, the spot is a glucose-powered feast and takes more than one viewing to catch everything that Lorcan Finnegan packs in.
Can you spot the monkey?