What a milestone, the end of your mortgage! And what a clever premise Rothco created for a commercial. Zak Emerson took on the challenge to find real AIB customers, making their last repayment, who would connect with a younger audience. We struck gold with Kate and Mick from Kerry – who hasn’t seen them and who doesn’t love them! The second commercial will focus on the story of Márie, who’s experience will also resonate with so many. Shot on location in Kerry and Dublin over 4 days followed by post-production in Windmill.