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Brian Williams Celebrates Jose Cuervo

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Brian Williams’ latest spot for Jose Cuervo, for Boys and Girls, is a stunning film telling the story of the brand’s spread from humble origins to worldwide acclaim. It crafts a picture of culture, of family and of tradition. Shot over several days in Tequila, Mexico (yes, that’s a real place), the beautifully shot film takes us from field and farmer to distillery and to global success. Drink it in here.

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