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Ian Power Shows How TV Builds Brands

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Butter director Ian Power has shot the first ever TV advertising campaign for TAM Ireland. It aims to remind advertisers of the continuing power and effectiveness of TV advertising, by focusing on television’s ability to create long-term memories.

Under the campaign idea #TVBuildsBrands, the ad pays affectionate tribute to some of the great Irish and international TV commercials. It was shot over two days at Ardmore Studios.

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